Crafting a Premium Identity for Modern Agritourism

Farm & Manor is a curated collection of premium stays and experiences rooted in nature, farming and food. I developed the visual identity and carried it through to the website, creating a refined digital presence for a new kind of agritourism brand.

Farm & Manor needed to feel premium without losing the warmth and authenticity at the heart of agritourism. The challenge was to create a visual direction that felt distinctive and considered, while giving the brand enough flexibility to grow across different destinations and experiences.

I developed a refined visual language built around expressive typography, natural tones and an editorial approach to imagery. That identity became the foundation for the website, where spacious layouts and strong visual hierarchy let the places and experiences take centre stage.