Designing a better Instagram Embedding Experience

Serva is a SaaS platform that automatically brings Instagram content to websites, removing the need for manual updates. The project was designed from the ground up, covering product strategy, brand identity, user experience, interface design, and the marketing website to create a fast, intuitive experience for both website owners and their visitors.

Keeping website content fresh is a constant challenge for businesses that actively use Instagram. Existing solutions often feel bloated, expensive, or negatively impact website performance. The goal was to create a product that made sharing Instagram feed effortless while providing a polished, trustworthy experience from onboarding to daily use.

The product was designed around one principle: simplicity without compromise. Every part of the experience—from the onboarding flow to the dashboard and marketing website—was crafted to minimize friction, with the goal of making installation possible in under a minute. The visual identity reflects that same balance: bold typography and high-contrast layouts express speed and confidence, while soft cloud-inspired illustrations make the product feel approachable and effortless to use.